Thursday, December 30, 2010

1 internet marketing

Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media, Now is Gone, in 2007.

The end of the year brings the wrapping up of crucial fundraising drives for many organizations. Looking back at events, several exciting developments occurred in the non-profit social media space. Consider the rise of mobile as a valid giving platform, the great debate about slacktivism and widespread industry belief that social media is moving the needle, crowdsourcing social good hit unprecedented levels, and several new tools arrived that offer grassroots activism and online fundraising.

Moving forward, there are still many online challenges for the social good space. The coming year will see more developments as technologists, activists and online communicators work together to try to address issues such as cause fatigue, delivering return on investment and harnessing new and challenging media forms. Here are three social good trends to watch in 2011.

1. Social Middleware Will Make Causes More Fun

Cause fatigue hit an all time high in 2010, in large part because of over communication of vote-for-me contests, an unusually high amount of natural and manmade disasters, and poorly executed social media. More non-profits will turn to social middleware platforms like Crowdrise, Jumo, and a soon-to-emerge next generation Causes to reinvigorate their online efforts and create more fluid grassroots activism and fundraising.

These middleware solutions leverage people’s inherent networks in class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook and class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter and add new functionality to them so causes can better develop campaigns and platforms. New, layered functionality not only engages stakeholders in conversations, but it empowers individuals to create their own social good campaigns and initiatives as free agents. Expect non-profits and individuals who are suffering from cause fatigue and low return on investment from traditional social media tools to seek these more sophisticated answers.

The big question is which of these platforms will emerge as social good industry leaders. The race will be to see which platform can get the most causes and active users and may even feature competitive price wars on percentages taken from donations.

2. Causes Will Keep Tinkering With Mobile

Mobile became very interesting in 2010. Haiti fundraising was astounding. Smartphone applications were developed for canvassing and activism. Geosocial networks garnered enough subscribers to merit experimentation with projects that included homeless shelter checkins and museum mayorship battles.

At the same time, industry voices raised reasonable criticism about mobile as a valid platform for social good. These concerns range from return on investment with applications to questions about Foursquare’s long-term validity as a geosocial network. The critiques are reminiscent of the social media adoption curve in 2007.

The reality of mobile class='blippr-nobr'>Internetclass="blippr-nobr">Internet usage shows only an increased year-over-year use by citizens with more affordable and powerful smartphones. This creates an inescapable media platform for non-profits. Look for more experimentation and adoption, and with it the emergence of mobile social good best practices.

3. Improved Corporate Social Good

Thanks to social media, the number of campaigns that joined brands with causes to donate a portion of proceeds hit a new high in 2010. At the same time, companies and their non-profit affiliates started to receive push back from online citizens about the value of such efforts, whether their social good efforts had any significant impact and how they related to the brand.

As the social web brought new levels of authenticity to general intra-company and personal communications, this new level of online accountability will require a more authentic corporate social responsibility. Look for more core value ties between cause marketing efforts and actual causes in 2011.

More Social Good Resources from Mashable:

- 4 Innovative Social Good Campaigns for Education /> - 3 Ways to Empower Social Media Giving This Holiday Season /> - 5 Creative Social Good Campaigns for the Holiday Season /> - How Social Media Is Making Veteran Service Organizations Better /> - 10 Inspiring “Buy One Give One” Projects

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, oonal

For more Social Good coverage:

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Show me a modern political candidate who doesn’t understand television, and I’ll show you a loser.

When TV became the dominant medium for Americans to consume news and entertainment, political candidates could no longer be successful without looking polished in televised debates, appearing on talk shows and spending big on commercials.

Like the television boom of the 1960s, we are standing on the precipice of a big shift in how public figures are perceived and how campaigns are conducted. Our frontier is social media, and its impact on mainstream political culture is coming on fast.

While my colleagues have been making their predictions about what’s on the tech and social media horizon in 2011, there will be no major U.S. elections next year. Here, we’ll be postulating about social media’s impact on the more long-term future of American civics.

1. There Will Be a Tipping Point

While campaigning and marketing share many similarities, the differences mean everything when you’re talking about democracy’s big picture. Brands can sell by hitting a tech savvy demographic of influencers. Elections involve everyone, whether they’re online or not.

If a large bloc of your constituency is made up of 65+ year-old retirees, chances are a Facebookclass="blippr-nobr">Facebook strategy won’t be time well spent. Despite the enthusiasm of the tech crowd and blogosphere, Twitterclass="blippr-nobr">Twitter is exceedingly far from the mainstream, with only 6% of Americans using the service. And while the world consumes YouTubeclass="blippr-nobr">YouTube videos at a mind-bending rate, viral success is still transient and elusive.

While these tools have certainly proven to be effective in rallying support and contributions, we don’t yet live in a world where social media can make or break a political candidate by itself.

That will change, perhaps even by the next major election cycle.

The future of the social media politician is not about wild speculation and technological uncertainties. It has everything to do with when and how deeply social media can be absorbed into mainstream culture. We are on track for a tipping point — a JFK/Nixon TV debate moment — when everyone on the political scene will acknowledge that we can never go back to campaigns without social.

2. New Media Strategists Will Just Be Strategists

I’ve had the opportunity to talk with the new media strategists for a number of senators, congresspeople and political causes. Despite their differences, they all agree that their own jobs will soon be folded into the larger campaign strategy. As many have already foreseen, social media will not require experts for much longer. As we head toward true mainstream adoption, social will be a default and well-understood tool in the belt of any public-facing professional.

We’ve already seen this happening in the private sector with marketing and PR professionals. As many corporate entities lumber to catch up with those on the cutting edge, so too will government officials and the campaigners who seek their offices.

3. We’ll See the Devaluation of Old Media in Politics/>

Print and radio ads are not as valuable as TV. TV will no longer be as valuable as interactive media. For politics, this is especially so, as the arena (at its best, anyway) warrants engagement and discussion.

As media appetites shift, this is an inevitability. In the U.S., we’re already seeing web use catch up with television in terms of weekly hours spent. Political money will simply go where the eyeballs are, and we’re likely to see a big payoff on social creativity when it comes to future campaigns.

4. Whistle Blowing Gets More Efficient, But That’s It

The WikiLeaksclass="blippr-nobr">Wikileaks saga has ignited plenty of discussion about journalism and whistle blowing in the Internet age. But at the end of the day, the mechanics of an information leak are about the same as they’ve always been: Someone from within an organization leaks damaging information, and the media (in whatever form) disseminates it to the public. Generally speaking, WikiLeaks has only acted as a “middle man” for raw information. It’s journalists who are making sense of it and transmitting it to the public with context.

The web only speeds up this process through digitization and universal access. Governments and politicians will feel the impact of leaks sooner, but it’s unlikely the methods of protecting sensitive information will be much changed.

Your Thoughts?

What do you think will be social media’s biggest impact on the political process? How long until we see a winning campaign strategy that is purely social? Let us know your thoughts in the comments.

More Political Resources from Mashable

- How WikiLeaks Became the Story of the Year in 2010 [VIDEO]/> - The Future of Social Media and Politics/> - How Political Campaigns Are Using Social Media for Real Results/> - How the “Rally to Restore Sanity and/or Fear” Nailed Social Media/> - 17 Web Resources to Help You Decide on Election Day

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

HP wins $2.5 billion contract with NASA | Business Tech - CNET News

Beating out Lockheed Martin, HP will sell $2.5 billion worth of products and service to the space agency. Read this blog post by Lance Whitney on Business Tech.

Police: Fox News Flubbed 'Granny Terrorist' Story | TPMMuckraker

Law enforcement officials says Fox News' report of a probe into a Indiana grandmother for alleged terrorist ties was taken out of context and that the reporter based her report of an investigation off her own tip.

Small Business News: Small Biz Tech Primer

Technology is vastly changing the scope and reach of small business not only in the world of marketing but in all aspects of operating your venture. From tech.

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Tuesday, December 28, 2010

web internet marketing

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If you’re seeking a job in social media, we’d like to help out. For starters, class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter.

But we’d like to help in a more direct way, too. Mashable’s job boards are a place for socially savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space and beyond. Have a look at what’s good and new on our job boards:

Mashable Job Postings

Events Manager at Mashable in New York, NY.

Ad Ops Manager at Mashable in New York, NY.

VP of Sales at Mashable in New York, NY.

Events Content Coordinator at Mashable in New York, NY.

Ruby on Rails Developer at Mashable in San Francisco, CA.

Mashable Job Board Listings

Talent Lead at class='blippr-nobr'>Huluclass="blippr-nobr">Hulu in Los Angeles, CA.

Web Optimization Analyst at Demand Media in Santa Monica, CA.

Inside Sales at The Search Monitor in Orlando, FL.

Business Development Manager at The Search Monitor in Orlando, FL.

Vice President of Platform Engineering at Synacor in Buffalo, NY.

Digital Product Manager at New York Media in New York, NY.

Digital Publicist/PR Manager at UrbanDaddy in New York, NY.

Partner Program Engineer at Metaswitch Networks in Alameda, CA.

Internet Business Specialist at Murphy Oil USA, Inc. in El Dorado, AR.

User Experience Architect/Designer at TIG Global in Chevy Chase, MD.

Junior Software Engineer at TIG Global in Chevy Chase, MD.

Rails Developer at LifeKraze in Chattanooga, TN.

Senior Manager, Interactive Development at American Express in New York, NY.

Director of Human Resources at WorldNow in New York, NY.

Social Media Specialist at Apartments.com in Chicago, IL.

Community Manager at Newark in Chicago, IL.

Social Media Manager at Brigade Marketing in New York, NY.

Manager, Technical Architect at Organic, Inc. in New York, NY.

Creative Director at AdGenesis LLC in New York, NY.

Web Producer at Interactive Partners in New York, NY.

Manager, Systems of Engagement Development at AIIM International in London, UK.

Manager, Online Customer Acquisition at Art+Culture Editions in New York, NY.

Senior Product Manager, New Programs, Pogo at Electronic Arts in Redwood City, CA.

Innovations Manager at Initiative in New York, NY.

Project Manager at OMD Ignition Factory in New York, NY.

Software Engineer at S7 Labs in New York.

VP/Dir, Search Marketing at Digitas in Chicago, IL.

Intermediate Social Media Marketing Specialist at Infuse Creative in Santa Monica, CA.

Public Relations Manager at Return Path in New York, NY.

Technology Researcher, Integrated Digital Experiences at Accenture Technology Labs in San Jose, CA.

Digital Art Director at The Integer Group in Des Moines, IA.

Social Media, Online Community, & UnMarketing Czar at Microsoft Corp. in Redmond, WA.

Android Developer at Handmark in Texas.

Director of Social Media Strategy at Likeable Media in Boston, MA.

Manager, Network Operations at ReachLocal in Los Angeles, CA.

Communications/Connections Specialist at It Works Global in Bradenton, FL.

Training Producer at Lynda.com in Carpinteria, CA.

Senior Analyst, Media Operations & Technology at Digitas Health in Philadelphia, PA.

Sr. Content Product Manager – Rich Media at Lynda.com in Carpinteria, CA.

Client Loyalty Team Member at Buddy Media in New York, NY.

CSS Producer at Buddy Media in New York, NY.

Senior Web Designer at Constant Contact in San Francisco, CA.

Director, Marketing Operations at Digitas Health in Philadelphia, PA.

Sr. Software Engineer at BlueCava in Irvine, CA.

Website Designer at Easton-Bell Sports in Van Nuys, CA.

Account Manager at Sharethrough, Inc. in San Francisco, CA.

Social Media Sales Consultant at Meltwater Group, Inc. in Chicago, IL.

Senior Solutions Developer at Organic, Inc. in New York, NY.

Web Architect at Synacor in Buffalo, NY.

New Media Strategist at Masterworks in Poulsbo, WA.

Engineering Manager at Synacor in Los Angeles, CA.

Director of Engineering at Synacor in Buffalo, NY.

Java Developer at Gifts.com in West Hollywood, CA.

E-commerce Merchandiser at World Vision in Federal Way, WA.

Sr. Interactive Producer at 72andSunny in Los Angeles, CA.

Sr. Associate, Regulatory Review at Digitas Health in New York, NY.

Marketing and Business Development Manager/Director at SheFinds Media in New York, NY.

Director of Technical Operations at Synacor in Buffalo, NY.

Front End UI/Graphic Designer at Smarter Social Media in Santa Monica, CA.

Product Manager, Digital Advertising at Demand Media in Santa Monica, CA.

Product Manager, Demand Studios at Demand Media in Santa Monica, CA.

Mashable’s Job Board has a variety of web 2.0, application development, business development and social networking job opportunities available. Check them out at here.

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Got a job posting to share with our readers? Post a job to Mashable today ($99 for a 30 day listing) and get it highlighted every week on Mashable.com (in addition to exposure all day every day in the Mashable marketplace).

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, YinYang

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Unity Stoakes is the co-founder and president of OrganizedWisdom, an expert-driven digital media company focused on health and wellness. OrganizedWisdom is building the world’s first digital mapping of online health experts to help people easily discover and connect with credible health resources.

Is your doctor easily accessible online, or does he or she believe that the class='blippr-nobr'>Internetclass="blippr-nobr">Internet isn’t a resource for accessing health information?

If it’s the latter, it may be time to find another doctor. With nearly 90% of online Americans searching the Internet for health resources, it’s likely you and your friends and family already use the Internet to research health issues. It’s true that the web has a jumble of health information, and engaging online takes time, which most health experts don’t have. The good news, however, is that the increasing number of health professionals now embracing the Internet as an important and useful tool for health and wellness is beginning to change your options as a consumer.

Read on for some ways that social media can help doctors, health experts and everyday users.

Social Wellness Trends/>

An exciting new social media trend is emerging that disrupts the standard view of health care delivery and will have a profound impact on us all. Thousands of doctors, nurses, allied health professionals, and health advocates are publicly engaging with people online. In fact, nearly 40% of Americans turn to social media for health information.

Patients (and a few early adopter health pros) moved online years ago to share health guidance, give support and find answers. But until recently, many health professionals have avoided using the Internet and social media as a way to help patients. This reluctance is changing, as savvy physicians, nurses, dentists and other health pros are realizing that if their patients are online, then perhaps they should be too. Health practitioners who were once too busy, inexperienced or afraid to share their expertise online, now actively share links on Twitterclass="blippr-nobr">Twitter and Facebookclass="blippr-nobr">Facebook, blog, write for online medical journals, engage on Q&A sites, or contribute to online health sites and forums.

For too long, health and wellness has been a do-it-yourself proposition for patients online, and people have been left on their own to determine how to effectively utilize empty search boxes. People have great access to lots of information, but they must sort through the billions of articles to determine the credible from redundant health encyclopedias, marketing web sites or sites with potentially unknown sources. Then, the task of deciding the credibility of the sources and articles has fallen on the patient alone.

While the number of health experts interacting with patients online is relatively small, there is a clear trend taking shape. A recent Manhattan Research survey of U.S. physicians shows an increase of Internet usage for professional purposes up from 2.5 hours per week in 2002 to 8 hours per week in 2010. More strikingly, while more than 100,000 doctors are using closed social health networks like Sermo.com and publishing in peer-reviewed journals online, thousands of health professionals are now blogging, using Twitter, and connecting with patients on Facebook in very public ways. So much so that this November, for the first time, the American Medical Association released a set of guidelines to direct physicians communicating and engaging with patients via social media. And earlier this year, the CDC also published its own best practices toolkit for how health professionals should be using social media.

Given that so many people now go to the Internet before, during and after their visit to the doctor’s office, the lack of guidance from credible and trusted health experts online is a growing problem. In fact, Manhattan Research shows that 61% of people now use the Internet instead of visiting a doctor. Thankfully, the tide is turning as thousands of health practitioners move online to do much more than interact with friends, family and colleagues and are instead using the social web to dispense their particular health expertise.

What This Means for Health Information Seekers/>

We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information seekers will undoubtedly benefit in profound ways. Based on conversations and surveys conducted with experts and health information seekers, here are some of the benefits associated with a robust online community of active health experts:

Interaction With Experts: In the real world, people seeking answers to important health, financial or legal matters look for guidance from the best experts. With a growing community of health experts participating in online discussions, people have access to more expertise than ever before at their fingertips.

Credibility and Trust: With doctors and other health professionals contributing information online in increasing numbers, it is important for a trust filter to separate credible information and sources from information that is not credible. The community of health professionals that is forming online will act as a system of checks and balances to separate good information and sources from the bad.

Transparency: It’s been a watershed year for increased transparency as government, big business, the financial services industry and other sectors have been shining a light into their operations like never before. Healthcare is taking a major step forward in this regard at the grassroots level, with an expert community being formed online by doctors, nurses and other health professionals across the country. As more doctors view social media as an extension of their professional reputation, you can be sure that they will treat their online interactions with the same care as they do in the offline world.

While the increase in the online activity of health experts is a welcome development, searching for crucial health information online remains an overwhelming and intimidating process for many. In the offline world, people searching for health information seek out the best experts — and now with more health professionals moving online, people will finally be able to connect with credible experts they can trust.

More Social Media Resources from Mashable:

- 4 Effective Tools for Monitoring Your Child’s Online Safety/> - Social Media Parenting: Raising the Digital Generation/> - 5 Fun and Safe Social Networks for Children/> - HOW TO: Help Your Child Set Up a Blog/> - The Case For Social Media in Schools

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, dcdr

Thursday, December 30, 2010

1. Social Middleware Will Make Causes More Fun

2. Causes Will Keep Tinkering With Mobile

3. Improved Corporate Social Good

More Social Good Resources from Mashable:

For more Social Good coverage:

1. There Will Be a Tipping Point

2. New Media Strategists Will Just Be Strategists

3. We’ll See the Devaluation of Old Media in Politics/>

4. Whistle Blowing Gets More Efficient, But That’s It

Your Thoughts?

More Political Resources from Mashable

For more Social Media coverage:

Tuesday, December 28, 2010

Mashable Job Postings

Mashable Job Board Listings

For more Social Media coverage:

Social Wellness Trends/>

What This Means for Health Information Seekers/>

More Social Media Resources from Mashable:

For more Social Media coverage:

Thursday, December 23, 2010

Ok Go Explains There Are Lots Of Ways To Make Money If You Can Get Fans

from the everything's-possible dept

Wednesday, December 22, 2010

Sunday, December 19, 2010